OttoTHON (Syracuse University’s Dance Marathon) is an organization at Syracuse University which works with Children’s Miracle Network Hospitals to put on an annual dance marathon that fundraises for the Upstate Golisano Children’s Hospital. Upstate Golisano Children’s Hospital is the local Children’s Miracle Network Hospital in Syracuse, New York.
For the 2019 OttoTHON event, I held the public relations chair position on the executive board. My responsibilities in this position included managing OttoTHON’s social media channels, creating graphics and collaborating with the media chair on other projects. I also oversaw a small public relations committee that handled media relations and other miscellaneous tasks.
For OttoTHON’s 2021 event I am the external communications director. I oversee a team of executive board members, facilitate all external communications efforts (including, but not limited to, social media) and act as a liaison between Upstate Golisano Children’s Hospital, Children’s Miracle Network Hospitals and OttoTHON’s executive board to strategically plan all external communication efforts.
On this page I have included several examples of content I created for OttoTHON 2019 as well as the branding guidelines I have put together for OttoTHON 2021. Additionally, I have included links to each of OttoTHON’s social media channels.
Instagram Story
This is an informational story which was posted to Instagram on the day before OttoTHON, which was Nov. 8, 2019. The story was posted to communicate with people participating in OttoTHON about the information they would need for the following day.
Fundraising Templates
Throughout the year leading up to OttoTHON 2019, there were several times where I was tasked with creating fundraising templates that could be reposted by participants in order to help them with their fundraising goals. These are four examples from various points throughout the year.
Mya Pfeifer 