Research Report

During the Fall 2020 semester, myself and three other students were tasked with choosing a client and conducting research through a variety of research methods. We chose to use Syracuse University as our client and we specifically researched the university’s response to the #NotAgainSU crisis that took place in 2019. We targeted students to better understand how they reacted to the school’s crisis communications efforts. This document outlines all the research methods we used and what our findings were.

• Best Practices Ted Talk
  A Ted Talk style video arguing that the flat organizational model is the best practice for public relations. Flat organizations allow for more direct contact with leadership, streamlines communication, and tend to have higher levels of productivity and morale. This video was created for PRL 424 (Public Relations Leadership and Management) at the S.I. NewhouseContinue reading “Best Practices Ted Talk”
• Research Report
  During the Fall 2020 semester, myself and three other students were tasked with choosing a client and conducting research through a variety of research methods. We chose to use Syracuse University as our client and we specifically researched the university’s response to the #NotAgainSU crisis that took place in 2019. We targeted students to better understand how they reacted to the school’s crisis communications efforts. This document outlines all the research methods we used and what our findings were.
• OttoTHON
  OttoTHON (Syracuse University’s Dance Marathon) is an organization which works with Children’s Miracle Network Hospitals to put on an annual dance marathon that fundraises for the Upstate Golisano Children’s Hospital. In 2019, I was the public relations chair, in 2020-2021 I was the external communications director, and for OttoTHON 2022, I am the executive director of the organization.
• Hill Comm.
  During the fall 2020 semester, I was a graphic designer on an account for Hill Communications, which is Syracuse University’s on-campus PR firm. I worked on the Acropolis Realty Group account and created various graphics including posts for social media and a company holiday card.