Case Study: World Record Egg

Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? In 2019, an account called @world_record_egg on Instagram posted a photo of an egg, urging people to like the post to help break Kylie Jenner’s record for most liked post on Instagram. It didn’t take long for this egg to become a major part of pop culture at the time. People were really excited about taking part in the breaking of a world record. After the world record was broken, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It was revealed that the egg was “cracking under the pressure of social media”. The World Record Egg was a campaign for mental health awareness! By creating so much digital buzz, the World Record Egg was able to use its momentum and popularity to fundraise for multiple mental health nonprofits and raise general awareness for mental health. Since the big reveal, the World Record Egg account has continued to post about mental health while maintaining its egg brand. There have been a few opportunities for the egg to reclaim the spotlight, such as at the start of the pandemic when everyone was at home and on their phones more than ever, but it was overall still a very successful campaign.

Case Study: World Record Egg
Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? After breaking the world record, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It turned out that the World Record Egg was a campaign for mental health awareness.
WAER Membership Campaign
During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
Research Report
During the Fall 2020 semester, myself and three other students were tasked with choosing a client and conducting research through a variety of research methods. We chose to use Syracuse University as our client and we specifically researched the university’s response to the #NotAgainSU crisis that took place in 2019. We targeted students to better understand how they reacted to the school’s crisis communications efforts. This document outlines all the research methods we used and what our findings were.
Social Media Release
A sample social media release for a hypothetical situation where Six Flags Darien Lake holds a Dance Marathon fundraiser to raise funds for Upstate Golisano Children’s Hospital
News Story
A news story about Juice Jam 2019 at Syracuse University written for educational purposes in a class at the S.I. Newhouse School of Public Communications at Syracuse University
Feature Story
This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work
News Release
This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer
Biography
In this assignment, we were tasked with finding a headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.
Op-Ed
This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits
E-Newsletter
In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
Talking Points
In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.

WAER Membership Campaign

WAER Campaign Planbook Download

During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis.

The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client. The campaign we put together would hypothetically be put into place during the Spring 2021 semester and would include things such as sending an e-newsletter, working with alumni on various promotions, social media campaigns, etc.

One of the deliverables we created was a sticker that says “I Support Public Radio” that could be sent to members of WAER as a thank you for the donation. They could also be used to incentivize students to make donations and become members.

Another tactic we created was an e-newsletter to be sent to members as well as parents of students in WAER. It includes a QR code to a donation page, a broadcast schedule, and highlights of WAER’s podcasts. The QR code would be especially useful because the number of scans could be tracked which would in turn provide insight into the effectiveness of the newsletter for our goal.

Case Study: World Record Egg
Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? After breaking the world record, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It turned out that the World Record Egg was a campaign for mental health awareness.
WAER Membership Campaign
During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
Song Analysis Podcast
I created this podcast analyzing the song “All Too Well (10 Minute Version) (Taylor’s Version)” for a class at Syracuse University called Reading Popular Culture. I analyzed the lyrics and score of the song to understand how they conveyed different messages and themes. My thesis for this podcast was that by giving her audience a longer version of the song, Taylor Swift has created a piece of content that is even more relatable than it was before, and it ultimately helps her connect with her fans that have experienced a similar unhealthy relationship and/or breakup and help them feel less alone in such a difficult time. The new version of the song also shines light on the issue of men in Hollywood dating women significantly younger than them and how those predatory relationships take shape.
Best Practices Ted Talk
A Ted Talk style video arguing that the flat organizational model is the best practice for public relations. Flat organizations allow for more direct contact with leadership, streamlines communication, and tend to have higher levels of productivity and morale. This video was created for PRL 424 (Public Relations Leadership and Management) at the S.I. NewhouseContinue reading “Best Practices Ted Talk”
Research Report
During the Fall 2020 semester, myself and three other students were tasked with choosing a client and conducting research through a variety of research methods. We chose to use Syracuse University as our client and we specifically researched the university’s response to the #NotAgainSU crisis that took place in 2019. We targeted students to better understand how they reacted to the school’s crisis communications efforts. This document outlines all the research methods we used and what our findings were.
Internship Social Media
I have an internship at an influencer marketing agency called Perlu. At this internship, one of my responsibilities is managing the social media pages for the company as well as for the conference it sponsors called National Influencer Day. I am responsible for content calendars, content strategy, content creation, hashtag strategy, and social media engagement. All the content is educational graphics and videos that provide information about social media management, influencer marketing, and general social media skills.
Social Media Release
A sample social media release for a hypothetical situation where Six Flags Darien Lake holds a Dance Marathon fundraiser to raise funds for Upstate Golisano Children’s Hospital
News Story
A news story about Juice Jam 2019 at Syracuse University written for educational purposes in a class at the S.I. Newhouse School of Public Communications at Syracuse University
Feature Story
This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work
News Release
This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer
Biography
In this assignment, we were tasked with finding a headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.
Op-Ed
This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits
E-Newsletter
In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
Talking Points
In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.
OttoTHON
OttoTHON (Syracuse University’s Dance Marathon) is an organization which works with Children’s Miracle Network Hospitals to put on an annual dance marathon that fundraises for the Upstate Golisano Children’s Hospital. In 2019, I was the public relations chair, in 2020-2021 I was the external communications director, and for OttoTHON 2022, I am the executive director of the organization.
Hill Comm.
During the fall 2020 semester, I was a graphic designer on an account for Hill Communications, which is Syracuse University’s on-campus PR firm. I worked on the Acropolis Realty Group account and created various graphics including posts for social media and a company holiday card.

Social Media Release

Six Flags Darien Lake Holds Dance Marathon for Children’s Miracle Network

Updated: Oct. 15

A line of dancers at OttoTHON (Syracuse University’s Dance Marathon) on Nov. 9, 2019. Photo courtesy of OttoTHON (Syracuse University’s Dance Marathon).

News Facts

Six Flags Entertainment Corp. announced that it will be partnering with Children’s Miracle Network to hold a 12-hour dance marathon at Six Flags Darien Lake in Buffalo, New York, in the summer of 2020.
Miracle Network Dance Marathons have historically only been held on college and high school campuses. This will be the first Dance Marathon held at an amusement park.
All of the money raised at this event will benefit the Upstate Golisano Children’s Hospital in Syracuse, New York. It will go towards building the Upstate Center for Special Needs, which will provide care for kids all across the Upstate New York area get the care they need.
Six Flags Darien Lake will be donating money to OttoTHON (Syracuse University’s Dance Marathon) and Big Red THON (Cornell University’s Dance Marathon), both of which fundraise for Upstate Golisano Children’s Hospital.
On the day of the event at Six Flags, a portion of all sales will go to Children’s Miracle Network, and the kids and families who have been treated at Upstate Golisano Children’s Hospital will receive free park admission for the day.
Six Flags Darien Lake will be calling the dance marathon “Our Heroes Day,” because “the kids fighting their battles against pediatric illness are our heroes,” and Six Flags Entertainment Corp. has a partnership with DC Comics. The park is superhero themed, and the kids will be bringing the superheroes to life.
Six Flags Darien Lake chose to partner with Children’s Miracle Network because it believes that every kid should have the opportunity to have fun with their families, without the worry of cost or accommodations.
On the day of the event, Six Flags Darien Lake will have extra staff members at the park to make the day as memorable and safe for the kids as possible by making accommodations to make the rides and attractions accessible for each of the kids.

Video teaser from Children’s Miracle Network’s 2016 campaign #SuperheroesForKids. Video courtesy of Children’s Miracle Network.

Quotations

Photo courtesy of Six Flags Entertainment Corp.

“Six Flags Entertainment Corp. has always been passionate about providing a one-stop-shop location for family fun, and now that the Darien Lake park has joined the Six Flags family, we are excited to provide the same fun for the kids who are treated at Upstate Golisano Children’s Hospital. As a whole, Six Flags clearly loves our DC Comics heroes, but none of them are quite as special as the kids out there fighting the real battles every single day,” said Jim Reid-Anderson, CEO of Six Flags Entertainment Corp.

“We are so grateful for everything that Six Flags Darien Lake is doing for the kids and families at Upstate Golisano Children’s Hospital. Their generous contribution will make a huge difference in the lives of the kids, and the day of the event will be one they will never forget,” said Dr. Gregory P. Conners, the executive director of Upstate Golisano Children’s Hospital.

Photo courtesy of OttoTHON (Syracuse University’s Dance Marathon)

“As a dance marathon director, I get to see a lot of amazing students do a lot of amazing things to help the kids at their local hospitals. To see this movement now expanding into other realms outside of college campuses is something I never expected to see, but it’s certainly amazing. Six Flags is setting an example that I hope other companies will follow in the future,” said Gaelan McCartney who is the dance marathon director for Children’s Miracle Network Hospitals.

About

Children’s Miracle Network was founded in 1983 to raise money and awareness for the children’s hospitals that provide care for kids all over the United States and Canada. Children’s Miracle Network Hospitals provide 32 million treatments yearly, and it aims to relieve the financial burdens not covered by insurance, because the primary focus when you have a child fighting for their life should never be monetary. Miracle Network Dance Marathon is one aspect of Children’s Miracle Network’s fundraising outlets. Students across the country fundraise for their local hospitals by dancing for 12 hours and receiving donations from friends and family.

Six Flags Entertainment Corp. is a one-stop-shop location for all things fun and entertainment. It provides a wide variety of options for kids, teens, adults and families including rides, games, music, food and attractions.

Twitter

Facebook

Instagram

For more information:
Mya Pfeifer
Social Media Director
mnpfeife@syr.edu
(847) 922-7541

The following information is not intended to be factual but is part of a class assignment on writing social media news releases at the S.I. Newhouse School of Public Communications, Syracuse University, October 2019. All information is intended to be sourced appropriately.

Case Study: World Record Egg
Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? After breaking the world record, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It turned out that the World Record Egg was a campaign for mental health awareness.
WAER Membership Campaign
During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
Social Media Release
A sample social media release for a hypothetical situation where Six Flags Darien Lake holds a Dance Marathon fundraiser to raise funds for Upstate Golisano Children’s Hospital
News Story
A news story about Juice Jam 2019 at Syracuse University written for educational purposes in a class at the S.I. Newhouse School of Public Communications at Syracuse University
Feature Story
This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work
News Release
This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer
Biography
In this assignment, we were tasked with finding a headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.
Op-Ed
This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits
E-Newsletter
In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
Talking Points
In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.

News Story

News Story Download

The following information is part of a class assignment at the S.I. Newhouse School of Public Communications, Syracuse University, 2019. All information is intended to be sourced appropriately.

Case Study: World Record Egg
Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? After breaking the world record, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It turned out that the World Record Egg was a campaign for mental health awareness.
WAER Membership Campaign
During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
Social Media Release
A sample social media release for a hypothetical situation where Six Flags Darien Lake holds a Dance Marathon fundraiser to raise funds for Upstate Golisano Children’s Hospital
News Story
A news story about Juice Jam 2019 at Syracuse University written for educational purposes in a class at the S.I. Newhouse School of Public Communications at Syracuse University
Feature Story
This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work
News Release
This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer
Biography
In this assignment, we were tasked with finding a headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.
Op-Ed
This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits
E-Newsletter
In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
Talking Points
In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.

Feature Story

Feature Story Download

This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work.

The following information is part of a class assignment at the S.I. Newhouse School of Public Communications, Syracuse University, 2019. All information is intended to be sourced appropriately.

Case Study: World Record Egg
Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? After breaking the world record, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It turned out that the World Record Egg was a campaign for mental health awareness.
WAER Membership Campaign
During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
Social Media Release
A sample social media release for a hypothetical situation where Six Flags Darien Lake holds a Dance Marathon fundraiser to raise funds for Upstate Golisano Children’s Hospital
News Story
A news story about Juice Jam 2019 at Syracuse University written for educational purposes in a class at the S.I. Newhouse School of Public Communications at Syracuse University
Feature Story
This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work
News Release
This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer
Biography
In this assignment, we were tasked with finding a headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.
Op-Ed
This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits
E-Newsletter
In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
Talking Points
In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.

News Release

News Release Download

This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer.

The following information is not intended to be factual but is part of a class assignment at the S.I. Newhouse School of Public Communications, Syracuse University, 2019. All information is intended to be sourced appropriately.

Case Study: World Record Egg
Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? After breaking the world record, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It turned out that the World Record Egg was a campaign for mental health awareness.
WAER Membership Campaign
During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
Social Media Release
A sample social media release for a hypothetical situation where Six Flags Darien Lake holds a Dance Marathon fundraiser to raise funds for Upstate Golisano Children’s Hospital
News Story
A news story about Juice Jam 2019 at Syracuse University written for educational purposes in a class at the S.I. Newhouse School of Public Communications at Syracuse University
Feature Story
This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work
News Release
This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer
Biography
In this assignment, we were tasked with finding a headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.
Op-Ed
This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits
E-Newsletter
In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
Talking Points
In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.

Biography

Biography Download

In this assignment, we were tasked with finding a royalty-free headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.

Case Study: World Record Egg
Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? After breaking the world record, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It turned out that the World Record Egg was a campaign for mental health awareness.
WAER Membership Campaign
During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
Social Media Release
A sample social media release for a hypothetical situation where Six Flags Darien Lake holds a Dance Marathon fundraiser to raise funds for Upstate Golisano Children’s Hospital
News Story
A news story about Juice Jam 2019 at Syracuse University written for educational purposes in a class at the S.I. Newhouse School of Public Communications at Syracuse University
Feature Story
This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work
News Release
This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer
Biography
In this assignment, we were tasked with finding a headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.
Op-Ed
This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits
E-Newsletter
In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
Talking Points
In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.

Op-Ed

Op-Ed Download

This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits.

The following information is part of a class assignment at the S.I. Newhouse School of Public Communications, Syracuse University, 2019. All information is intended to be sourced appropriately.

Case Study: World Record Egg
Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? After breaking the world record, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It turned out that the World Record Egg was a campaign for mental health awareness.
WAER Membership Campaign
During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
Social Media Release
A sample social media release for a hypothetical situation where Six Flags Darien Lake holds a Dance Marathon fundraiser to raise funds for Upstate Golisano Children’s Hospital
News Story
A news story about Juice Jam 2019 at Syracuse University written for educational purposes in a class at the S.I. Newhouse School of Public Communications at Syracuse University
Feature Story
This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work
News Release
This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer
Biography
In this assignment, we were tasked with finding a headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.
Op-Ed
This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits
E-Newsletter
In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
Talking Points
In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.

E-Newsletter

In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company.

Case Study: World Record Egg
Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? After breaking the world record, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It turned out that the World Record Egg was a campaign for mental health awareness.
WAER Membership Campaign
During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
Social Media Release
A sample social media release for a hypothetical situation where Six Flags Darien Lake holds a Dance Marathon fundraiser to raise funds for Upstate Golisano Children’s Hospital
News Story
A news story about Juice Jam 2019 at Syracuse University written for educational purposes in a class at the S.I. Newhouse School of Public Communications at Syracuse University
Feature Story
This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work
News Release
This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer
Biography
In this assignment, we were tasked with finding a headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.
Op-Ed
This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits
E-Newsletter
In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
Talking Points
In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.

Talking Points

In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.

Case Study: World Record Egg
Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? After breaking the world record, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It turned out that the World Record Egg was a campaign for mental health awareness.
WAER Membership Campaign
During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
Social Media Release
A sample social media release for a hypothetical situation where Six Flags Darien Lake holds a Dance Marathon fundraiser to raise funds for Upstate Golisano Children’s Hospital
News Story
A news story about Juice Jam 2019 at Syracuse University written for educational purposes in a class at the S.I. Newhouse School of Public Communications at Syracuse University
Feature Story
This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work
News Release
This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer
Biography
In this assignment, we were tasked with finding a headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.
Op-Ed
This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits
E-Newsletter
In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
Talking Points
In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.

Six Flags Darien Lake Holds Dance Marathon for Children’s Miracle Network

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