Safe Foods

All my fellow neurodivergents out there, tell me if you relate to this. Sometimes, food just doesn’t sound good. No matter how hungry I am and no matter how weak my body feels, I cannot fathom the idea of consuming any food. Since I cannot decide what sounds good to eat, I get overwhelmed and decide not to eat at all, and I end up in this vicious cycle of feeling nauseous when I don’t eat but the idea of food also making me nauseous and it’s the worst.

A few months back, I learned about “safe foods”, and it has helped severely decrease the amount of anxiety that comes with choosing what to eat. Safe foods are the foods that you know you’re able to eat 100% of the time. They’re typically easy to make or access, and when all else fails you can turn to these foods.

The idea of safe foods has made my life a million times easier. I keep my safe foods in my apartment at all times so I know I’m always going to have something to eat, even if it’s unhealthy or just a small snack. This helps me avoid having dizzy spells and feeling weak and tired throughout the day.

In addition to my safe foods, I keep Ensure Nutrition Shakes in my apartment for the days where the simple act of eating is revolting. When all else fails, at least I can drink something that tastes like chocolate milk.

Everyone’s safe foods are going to be different, and your safe foods can change over time, but I highly recommend making a list of your personal safe foods and making sure they’re accessible to you at all times. It can spare you a lot of anxiety and help you function as the best version of yourself.

  • Safe Foods
    For neurodivergents, eating isn’t always a simple task, but keeping a list of your safe foods can help remedy that.
  • Why I Love My Sorority
    With my final sorority recruitment starting, I wanted to share the 6 things that make me love my sorority that I hope potential new members are excited for.
  • 5 Nightly Habits to Wrap Up Your Day
    After years of feeling overwhelmed by responsibilities and working right up until my head hits the pillow, I decided enough is enough. I’ve implemented these 5 habits into my nightly routine to help me to de-stress and sleep better each night.
  • 2022 Planner With Download
    A 2022 planner with a variety of pages and a link for download.
  • 21 Things I Learned In 2021
    This year has been… well it’s been a year. That being said, this year taught me a lot about myself and the world around me, and I wanted to share 21 different lessons I learned in year 2021.
  • Study Tips for Neurodivergents
    Having ADHD or another neurodivergency means your brain learns and processes information differently, so these are a few tips that I have found help me to study as someone who was diagnosed with ADHD as an adult.

Why I Love My Sorority

I joined Alpha Xi Delta Women’s Fraternity during my freshman year of college, and I’m so thankful I did. Today is the first day of my last recruitment and I’m sad that I have so little time left with my sisters, but I’m simultaneously so excited to have a new group of sisters and to watch them fall as in love with the chapter as I have. Of course, that’s a bit sappy and emotional, so instead of focusing on the mushy stuff, I want to share the things that I have loved about being in AXiD and the Greek Community that girls interested in rushing or going through recruitment can look forward to.

Alpha Xi Delta Eta Chapter at Syracuse University

01. My sorority is where I met my best friends

My college experience would not have been the same if I hadn’t joined a sorority. So many of my closest friends, including my roommates, are people I met because of AXiD and the bonds I’ve formed are ones that will last a lifetime.

02. You never have to sit alone in class again

Once I joined a sorority, gone were the days of not knowing where to sit during class. Almost every class I’ve had since joining has included one of my sisters. With over 100 people in the chapter, there’s bound to be people you’re not close with, but no matter how close you are, you can always count on being able to sit and talk to your sisters during classes. They’re built-in study buddies and group project partners.

03. CUTE. CLOTHES.

This is admittedly incredible superficial, but what can I say? I love all of the sweatshirts and t-shirts and hats and tote bags that we get throughout the year with our letters on them. It makes getting ready for class a breeze!

04. You have a whole house of sisters to support you

In addition to being a member of Alpha Xi Delta, I am also the executive director for Syracuse University’s Dance Marathon. The amount of support I receive from the chapter is incredible. Everyone registers and fundraises for the event and shows out to support me and the other girls involved in Dance Marathon from our chapter and I can never thank the girls in my chapter enough for their support.

05. You get to have a positive impact on the community

In a sorority, as a chapter you put on philanthropy events to fundraise for a variety of causes, depending on what chapter you’re in. We’ve also held food drives, feminine product drives, and volunteered around campus and around the community. It was important to me to get involved in something in college that helped give back to the community I’d be living in, and I definitely found that within my sorority.

06. You can enact positive change from within

It’s no secret that Greek life isn’t perfect. In fact, it’s far from it. However, there’s no opportunity to fix a broken system from the outside. During my time in Alpha Xi Delta, I’ve gotten the opportunity to take a variety of trainings on bias and racism on college campuses. We’ve been trained on how to be allies to marginalized communities as well as how to intervene in situations of sexual assault and how to support survivors.

Personally, the most positive change I’ve been able to be a part of was being a part of the group of women who advocated for the end of Alpha Xi Delta’s national partnership with Autism Speaks. For anyone unfamiliar with Autism Speaks, it is an organization that is widely un-supported by the autistic community. It was founded on a basis of finding a “cure” for autism, and it takes little input from autistic individuals. A lot of their messaging is harmful and they lack transparency about where donations go. Overall, it was not the greatest thing for us to be supporting them. We wrote letters and had open forums with leaders from our national headquarters, and thankfully, Alpha Xi Delta ended its partnership with Autism Speaks in 2021. Being a member of my sorority helped me to get involved in making this change, and it’s a legacy I’m proud to leave behind.


Overall, I’m so thankful for my sorority and I am sad to only have one semester left. To all the girls getting ready to go through recruitment, good luck, be yourself, and get excited for all that’s to come in the next few years.

  • Safe Foods
    For neurodivergents, eating isn’t always a simple task, but keeping a list of your safe foods can help remedy that.
  • Why I Love My Sorority
    With my final sorority recruitment starting, I wanted to share the 6 things that make me love my sorority that I hope potential new members are excited for.
  • 5 Nightly Habits to Wrap Up Your Day
    After years of feeling overwhelmed by responsibilities and working right up until my head hits the pillow, I decided enough is enough. I’ve implemented these 5 habits into my nightly routine to help me to de-stress and sleep better each night.
  • 2022 Planner With Download
    A 2022 planner with a variety of pages and a link for download.
  • 21 Things I Learned In 2021
    This year has been… well it’s been a year. That being said, this year taught me a lot about myself and the world around me, and I wanted to share 21 different lessons I learned in year 2021.
  • Study Tips for Neurodivergents
    Having ADHD or another neurodivergency means your brain learns and processes information differently, so these are a few tips that I have found help me to study as someone who was diagnosed with ADHD as an adult.

5 Nightly Habits to Wrap Up Your Day

Between school, social life, extra-curricular activities, etc., it can be really freaking difficult to find balance in my life. I find myself constantly overwhelmed and working right up until my head hits the pillow each night.

Last semester, I decided I’d had enough. I was constantly exhausted by everything I had to do, and since I never wound down before bed, I wasn’t sleeping great on top of it all. I ultimately decided that I needed a nighttime routine that helped me unwind, but didn’t take a monstrous amount of time, so I could try to still go to bed at a reasonable time. I came up with 5 habits that I aim to do every night (or at least every school night) that help me de-stress, sleep better, and feel more refreshed each morning.

  1. Clean up for 5-10 minutes
  2. Fill water bottle before bed
  3. Moisturize!
  4. Update to-do list for tomorrow
  5. Journal

CLEAN UP FOR 5-10 MINUTES

Cleaning is a daunting task for me personally. I get overwhelmed thinking about how much there is to do and my executive dysfunction takes over and nothing gets done. To combat this, I have found that the best approach is to start my nighttime routine by setting a timer for 5-10 minutes (depending on how late it is) and I clean my room until the timer goes off.

It’s typically the perfect amount of time to take any dishes downstairs, pick up my laundry, and clear off anything that’s piled up on my bed and desk. This small chunk of time each day ends up making a huge difference throughout the week, because the remaining cleaning tasks are less intimidating. Then I can focus on things like vacuuming and dusting throughout the week without having to set aside several hours in a day to clean my room.

FILL WATER BOTTLE BEFORE BED

Before bed, I always take one last trip downstairs to refill my water bottle and refill the Brita. This started because I usually just need some water to take my nighttime medications with, but it’s ended up serving so many more purposes than just that.

I firmly believe that one of the worst feelings in the world is when you wake up in the middle of the night feeling like Spongebob in Sandy’s house and then having nothing to quench your thirst. If you fill your water bottle before you go to bed, you’ll never face this problem again. Not to mention, I typically save a little bit of water so I can take my morning medications right when I wake up, and because of that, I never forget to take them anymore! This one small action, solves so many of life’s smallest and yet most annoying problems.

MOISTURIZE!

Especially during the harsh winter months, it is so important to keep your skin moisturized. I typically use SkinMedica on my face and Hempz Blushing Grapefruit and Raspberry Creme Body Moisturizer on my body. This prevents my skin from getting cracked and chapped, and while the face lotion doesn’t smell like anything, the body moisturizer smells delicious!

UPDATE TO-DO LIST

The beauty of your personal to-do list is that it’s personal to you and you can edit it however you see fit. Every night, I look at my to-do list from that day and figure out what I didn’t get done that day. I reassign it for a later time in the week and set my priorities for the next day. This helps me visualize and mentally prepare for the next day. It also helps me to keep realistic expectations for myself, because if I plan too much one day, then I know to adjust for the next day.

It’s important to remember a to-do list is a tool; it’s not an end-all-be-all list of things that have to be done before you allow yourself to relax for the day. It’s a tool that can require practice. I know when I first started keeping daily to-do lists, it overwhelmed me if I didn’t finish everything. However, with practice and adaptability, updating my to-do list has become an integral part of my nightly routine.

JOURNAL

One of my resolutions in 2022 has been to journal more, therefore it’s been the newest addition of my nighttime routine. It’s been a great way for me to reflect on my day and process any emotions I’m experiencing. Sometimes I write in a narrative format, sometimes I just make bulleted lists of things I did and feelings I experienced throughout the day, and sometimes I just draw something to represent how that day went. Having flexibility in my formatting has made journaling a more enjoyable experience and has helped me to maintain this resolution several weeks into the new year.

SO IN CONCLUSION…

So in conclusion, implementing these five habits as a nightly routine has had an incredibly positive impact on my life. I now have structure to my night and a decent amount of time to relax my brain before jumping under the covers. If you use or implement any of these habits in your own life, let me know how it goes! Hopefully it does for you what it’s done for me and helps you de-stress and sleep better.

  • Safe Foods
    For neurodivergents, eating isn’t always a simple task, but keeping a list of your safe foods can help remedy that.
  • Why I Love My Sorority
    With my final sorority recruitment starting, I wanted to share the 6 things that make me love my sorority that I hope potential new members are excited for.
  • 5 Nightly Habits to Wrap Up Your Day
    After years of feeling overwhelmed by responsibilities and working right up until my head hits the pillow, I decided enough is enough. I’ve implemented these 5 habits into my nightly routine to help me to de-stress and sleep better each night.
  • 2022 Planner With Download
    A 2022 planner with a variety of pages and a link for download.
  • 21 Things I Learned In 2021
    This year has been… well it’s been a year. That being said, this year taught me a lot about myself and the world around me, and I wanted to share 21 different lessons I learned in year 2021.
  • Study Tips for Neurodivergents
    Having ADHD or another neurodivergency means your brain learns and processes information differently, so these are a few tips that I have found help me to study as someone who was diagnosed with ADHD as an adult.

2022 Planner With Download

I created this neutral aesthetic planner for 2022 which includes a yearly calendar, class schedule pages, monthly calendars, habit trackers, weekly planning sheets, monthly reviews, and daily planning sheets. The daily planning sheets include due and to do lists, daily schedule, and sections for gratitude, tracking water intake, and notes. It was created to be imported to GoodNotes 5, but can be used however each individual sees fit.

  • Safe Foods
    For neurodivergents, eating isn’t always a simple task, but keeping a list of your safe foods can help remedy that.
  • Why I Love My Sorority
    With my final sorority recruitment starting, I wanted to share the 6 things that make me love my sorority that I hope potential new members are excited for.
  • 5 Nightly Habits to Wrap Up Your Day
    After years of feeling overwhelmed by responsibilities and working right up until my head hits the pillow, I decided enough is enough. I’ve implemented these 5 habits into my nightly routine to help me to de-stress and sleep better each night.
  • 2022 Planner With Download
    A 2022 planner with a variety of pages and a link for download.
  • 21 Things I Learned In 2021
    This year has been… well it’s been a year. That being said, this year taught me a lot about myself and the world around me, and I wanted to share 21 different lessons I learned in year 2021.
  • Study Tips for Neurodivergents
    Having ADHD or another neurodivergency means your brain learns and processes information differently, so these are a few tips that I have found help me to study as someone who was diagnosed with ADHD as an adult.

21 Things I Learned In 2021

This year has been… well it’s been a year. That being said, this year taught me a lot about myself and the world around me, and I wanted to share 21 different lessons I learned in year 2021.

  1. Not everyone is meant to be in your life forever
  2. Pain is temporary, but it’s still okay to acknowledge when something hurts
  3. Vulnerability is not a weakness
  4. People will always reveal their true colors
  5. The universe has a plan that we might not understand and we have to accept that and enjoy the ride
  6. You should never be afraid to ask questions
  7. You have to be okay with embarrassing yourself sometimes
  8. People are rarely going to live up to your expectations
  9. It’s okay to demand the respect you deserve
  10. Being alone is not only okay, but it can help you grow tremendously
  11. Peaking in college is just as bad as peaking in high school
  12. No one is going to make you happy but you
  13. If you’re scared to do things because your friends might judge you, you might need better friends
  14. Keep your expectations low and let yourself be pleasantly surprised
  15. You shouldn’t force yourself to do things that make you unhappy just because it’s what you think you’re supposed to do
  16. You can’t do everything on your own and that’s okay
  17. You can’t convince people to care about you
  18. Clothes aren’t meant to fit you. You are not meant to fit clothes.
  19. There’s ways to dress cute without compromising comfort and causing sensory overload
  20. My parents were right; we have food at home
  21. The world was not built for neurodivergent brains and life gets easier when you acknowledge that and start finding ways to make adjustments

Some of these things may seem simple, but they’re the things that most stuck out to me when I reflected on this year as a whole.

  • Safe Foods
    For neurodivergents, eating isn’t always a simple task, but keeping a list of your safe foods can help remedy that.
  • Why I Love My Sorority
    With my final sorority recruitment starting, I wanted to share the 6 things that make me love my sorority that I hope potential new members are excited for.
  • 5 Nightly Habits to Wrap Up Your Day
    After years of feeling overwhelmed by responsibilities and working right up until my head hits the pillow, I decided enough is enough. I’ve implemented these 5 habits into my nightly routine to help me to de-stress and sleep better each night.
  • 2022 Planner With Download
    A 2022 planner with a variety of pages and a link for download.
  • 21 Things I Learned In 2021
    This year has been… well it’s been a year. That being said, this year taught me a lot about myself and the world around me, and I wanted to share 21 different lessons I learned in year 2021.
  • Study Tips for Neurodivergents
    Having ADHD or another neurodivergency means your brain learns and processes information differently, so these are a few tips that I have found help me to study as someone who was diagnosed with ADHD as an adult.

Case Study: World Record Egg

Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? In 2019, an account called @world_record_egg on Instagram posted a photo of an egg, urging people to like the post to help break Kylie Jenner’s record for most liked post on Instagram. It didn’t take long for this egg to become a major part of pop culture at the time. People were really excited about taking part in the breaking of a world record. After the world record was broken, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It was revealed that the egg was “cracking under the pressure of social media”. The World Record Egg was a campaign for mental health awareness! By creating so much digital buzz, the World Record Egg was able to use its momentum and popularity to fundraise for multiple mental health nonprofits and raise general awareness for mental health. Since the big reveal, the World Record Egg account has continued to post about mental health while maintaining its egg brand. There have been a few opportunities for the egg to reclaim the spotlight, such as at the start of the pandemic when everyone was at home and on their phones more than ever, but it was overall still a very successful campaign.

  • Case Study: World Record Egg
    Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? After breaking the world record, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It turned out that the World Record Egg was a campaign for mental health awareness.
  • WAER Membership Campaign
    During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
  • Research Report
    During the Fall 2020 semester, myself and three other students were tasked with choosing a client and conducting research through a variety of research methods. We chose to use Syracuse University as our client and we specifically researched the university’s response to the #NotAgainSU crisis that took place in 2019. We targeted students to better understand how they reacted to the school’s crisis communications efforts. This document outlines all the research methods we used and what our findings were.
  • Social Media Release
    A sample social media release for a hypothetical situation where Six Flags Darien Lake holds a Dance Marathon fundraiser to raise funds for Upstate Golisano Children’s Hospital
  • News Story
    A news story about Juice Jam 2019 at Syracuse University written for educational purposes in a class at the S.I. Newhouse School of Public Communications at Syracuse University
  • Feature Story
    This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work
  • News Release
    This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer
  • Biography
    In this assignment, we were tasked with finding a headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.
  • Op-Ed
    This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits
  • E-Newsletter
    In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
  • Talking Points
    In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.

WAER Membership Campaign

During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis.

The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client. The campaign we put together would hypothetically be put into place during the Spring 2021 semester and would include things such as sending an e-newsletter, working with alumni on various promotions, social media campaigns, etc.

One of the deliverables we created was a sticker that says “I Support Public Radio” that could be sent to members of WAER as a thank you for the donation. They could also be used to incentivize students to make donations and become members.

Navy blue circular sticker with orange text that says "I support public radio!" with the WAER logo on the bottom.

Another tactic we created was an e-newsletter to be sent to members as well as parents of students in WAER. It includes a QR code to a donation page, a broadcast schedule, and highlights of WAER’s podcasts. The QR code would be especially useful because the number of scans could be tracked which would in turn provide insight into the effectiveness of the newsletter for our goal.

  • Case Study: World Record Egg
    Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? After breaking the world record, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It turned out that the World Record Egg was a campaign for mental health awareness.
  • WAER Membership Campaign
    During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
  • Song Analysis Podcast
    I created this podcast analyzing the song “All Too Well (10 Minute Version) (Taylor’s Version)” for a class at Syracuse University called Reading Popular Culture. I analyzed the lyrics and score of the song to understand how they conveyed different messages and themes. My thesis for this podcast was that by giving her audience a longer version of the song, Taylor Swift has created a piece of content that is even more relatable than it was before, and it ultimately helps her connect with her fans that have experienced a similar unhealthy relationship and/or breakup and help them feel less alone in such a difficult time. The new version of the song also shines light on the issue of men in Hollywood dating women significantly younger than them and how those predatory relationships take shape.
  • Best Practices Ted Talk
    A Ted Talk style video arguing that the flat organizational model is the best practice for public relations. Flat organizations allow for more direct contact with leadership, streamlines communication, and tend to have higher levels of productivity and morale. This video was created for PRL 424 (Public Relations Leadership and Management) at the S.I. NewhouseContinue reading “Best Practices Ted Talk”
  • Research Report
    During the Fall 2020 semester, myself and three other students were tasked with choosing a client and conducting research through a variety of research methods. We chose to use Syracuse University as our client and we specifically researched the university’s response to the #NotAgainSU crisis that took place in 2019. We targeted students to better understand how they reacted to the school’s crisis communications efforts. This document outlines all the research methods we used and what our findings were.
  • Internship Social Media
    I have an internship at an influencer marketing agency called Perlu. At this internship, one of my responsibilities is managing the social media pages for the company as well as for the conference it sponsors called National Influencer Day. I am responsible for content calendars, content strategy, content creation, hashtag strategy, and social media engagement. All the content is educational graphics and videos that provide information about social media management, influencer marketing, and general social media skills.
  • Social Media Release
    A sample social media release for a hypothetical situation where Six Flags Darien Lake holds a Dance Marathon fundraiser to raise funds for Upstate Golisano Children’s Hospital
  • News Story
    A news story about Juice Jam 2019 at Syracuse University written for educational purposes in a class at the S.I. Newhouse School of Public Communications at Syracuse University
  • Feature Story
    This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work
  • News Release
    This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer
  • Biography
    In this assignment, we were tasked with finding a headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.
  • Op-Ed
    This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits
  • E-Newsletter
    In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
  • Talking Points
    In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.
  • OttoTHON
    OttoTHON (Syracuse University’s Dance Marathon) is an organization which works with Children’s Miracle Network Hospitals to put on an annual dance marathon that fundraises for the Upstate Golisano Children’s Hospital. In 2019, I was the public relations chair, in 2020-2021 I was the external communications director, and for OttoTHON 2022, I am the executive director of the organization.
  • Hill Comm.
    During the fall 2020 semester, I was a graphic designer on an account for Hill Communications, which is Syracuse University’s on-campus PR firm. I worked on the Acropolis Realty Group account and created various graphics including posts for social media and a company holiday card.

Song Analysis Podcast

I created this podcast analyzing the song “All Too Well (10 Minute Version) (Taylor’s Version)” for a class at Syracuse University called Reading Popular Culture. I analyzed the lyrics and score of the song to understand how they conveyed different messages and themes. My thesis for this podcast was that by giving her audience a longer version of the song, Taylor Swift has created a piece of content that is even more relatable than it was before, and it ultimately helps her connect with her fans that have experienced a similar unhealthy relationship and/or breakup and help them feel less alone in such a difficult time. The new version of the song also shines light on the issue of men in Hollywood dating women significantly younger than them and how those predatory relationships take shape.

  • WAER Membership Campaign
    During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
  • Song Analysis Podcast
    I created this podcast analyzing the song “All Too Well (10 Minute Version) (Taylor’s Version)” for a class at Syracuse University called Reading Popular Culture. I analyzed the lyrics and score of the song to understand how they conveyed different messages and themes. My thesis for this podcast was that by giving her audience a longer version of the song, Taylor Swift has created a piece of content that is even more relatable than it was before, and it ultimately helps her connect with her fans that have experienced a similar unhealthy relationship and/or breakup and help them feel less alone in such a difficult time. The new version of the song also shines light on the issue of men in Hollywood dating women significantly younger than them and how those predatory relationships take shape.
  • Best Practices Ted Talk
    A Ted Talk style video arguing that the flat organizational model is the best practice for public relations. Flat organizations allow for more direct contact with leadership, streamlines communication, and tend to have higher levels of productivity and morale. This video was created for PRL 424 (Public Relations Leadership and Management) at the S.I. NewhouseContinue reading “Best Practices Ted Talk”
  • Internship Social Media
    I have an internship at an influencer marketing agency called Perlu. At this internship, one of my responsibilities is managing the social media pages for the company as well as for the conference it sponsors called National Influencer Day. I am responsible for content calendars, content strategy, content creation, hashtag strategy, and social media engagement. All the content is educational graphics and videos that provide information about social media management, influencer marketing, and general social media skills.
  • OttoTHON
    OttoTHON (Syracuse University’s Dance Marathon) is an organization which works with Children’s Miracle Network Hospitals to put on an annual dance marathon that fundraises for the Upstate Golisano Children’s Hospital. In 2019, I was the public relations chair, in 2020-2021 I was the external communications director, and for OttoTHON 2022, I am the executive director of the organization.
  • Hill Comm.
    During the fall 2020 semester, I was a graphic designer on an account for Hill Communications, which is Syracuse University’s on-campus PR firm. I worked on the Acropolis Realty Group account and created various graphics including posts for social media and a company holiday card.

Best Practices Ted Talk

A Ted Talk style video arguing that the flat organizational model is the best practice for public relations. Flat organizations allow for more direct contact with leadership, streamlines communication, and tend to have higher levels of productivity and morale.

This video was created for PRL 424 (Public Relations Leadership and Management) at the S.I. Newhouse School of Public Communications at Syracuse University.

  • WAER Membership Campaign
    During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
  • Song Analysis Podcast
    I created this podcast analyzing the song “All Too Well (10 Minute Version) (Taylor’s Version)” for a class at Syracuse University called Reading Popular Culture. I analyzed the lyrics and score of the song to understand how they conveyed different messages and themes. My thesis for this podcast was that by giving her audience a longer version of the song, Taylor Swift has created a piece of content that is even more relatable than it was before, and it ultimately helps her connect with her fans that have experienced a similar unhealthy relationship and/or breakup and help them feel less alone in such a difficult time. The new version of the song also shines light on the issue of men in Hollywood dating women significantly younger than them and how those predatory relationships take shape.
  • Best Practices Ted Talk
    A Ted Talk style video arguing that the flat organizational model is the best practice for public relations. Flat organizations allow for more direct contact with leadership, streamlines communication, and tend to have higher levels of productivity and morale. This video was created for PRL 424 (Public Relations Leadership and Management) at the S.I. NewhouseContinue reading “Best Practices Ted Talk”
  • Internship Social Media
    I have an internship at an influencer marketing agency called Perlu. At this internship, one of my responsibilities is managing the social media pages for the company as well as for the conference it sponsors called National Influencer Day. I am responsible for content calendars, content strategy, content creation, hashtag strategy, and social media engagement. All the content is educational graphics and videos that provide information about social media management, influencer marketing, and general social media skills.
  • OttoTHON
    OttoTHON (Syracuse University’s Dance Marathon) is an organization which works with Children’s Miracle Network Hospitals to put on an annual dance marathon that fundraises for the Upstate Golisano Children’s Hospital. In 2019, I was the public relations chair, in 2020-2021 I was the external communications director, and for OttoTHON 2022, I am the executive director of the organization.
  • Hill Comm.
    During the fall 2020 semester, I was a graphic designer on an account for Hill Communications, which is Syracuse University’s on-campus PR firm. I worked on the Acropolis Realty Group account and created various graphics including posts for social media and a company holiday card.

Study Tips for Neurodivergents

In January of 2019 I was diagnosed with Attention Deficit Hyperactivity Disorder (ADHD). Prior to this point, I knew how to do my work and it was on-time for the most part, but I didn’t know how to study. No matter how hard I tried, I struggled to sit down and study any material for a better understanding.

This diagnosis ended up being so beneficial because it completely changed the way I study. Traditional study methods often don’t work for people with ADHD and other neurodivergencies, and my diagnosis helped me to find study tips that work for me. Now I want to share some of those same tips in hopes of helping another student like me who finds out they have ADHD as an adult.

  1. Keep a “due” and a “to do” list to help you keep track of all your final projects. It’s especially helpful if you break down your assignments into simpler steps that you can keep track of with your “to do” list. I typically plan about a week or a week and a half in advance to make sure I’m on track with all my assignments.
  2. It’s okay to not take a break. There’s nothing wrong with taking a break, but people with ADHD tend to get hyper-focused on a topic so it becomes difficult to stop and start every 25 minutes. That being said, if your body is telling you that you need a break, then take a break. Don’t let yourself skip meals or other obligations because you’re too hyper-focused on studying.
  3. Find the study environment that works best for you. If I had a dollar for every time someone told me it’s not good to study or do work in your bed, I’d be a millionaire. However, I don’t care what others say, because that’s the study environment that works best for me. It’s important to find a space where you feel comfortable and where you won’t be distracted.
  4. Develop a routine. If you plan your studying routine, you can over time start to train your brain that that is focusing time.
  5. Physically write your notes instead of typing them. Hand writing things helps increase your retention and memory.
  6. Remember that your brain works and processes information differently. If you’re looking for study tips and none of them seem to be working, don’t give up. There’s something that will work for everyone, it just might take a little longer for some people to find.

Research Report

During the Fall 2020 semester, myself and three other students were tasked with choosing a client and conducting research through a variety of research methods. We chose to use Syracuse University as our client and we specifically researched the university’s response to the #NotAgainSU crisis that took place in 2019. We targeted students to better understand how they reacted to the school’s crisis communications efforts. This document outlines all the research methods we used and what our findings were.

  • Best Practices Ted Talk
    A Ted Talk style video arguing that the flat organizational model is the best practice for public relations. Flat organizations allow for more direct contact with leadership, streamlines communication, and tend to have higher levels of productivity and morale. This video was created for PRL 424 (Public Relations Leadership and Management) at the S.I. NewhouseContinue reading “Best Practices Ted Talk”
  • Research Report
    During the Fall 2020 semester, myself and three other students were tasked with choosing a client and conducting research through a variety of research methods. We chose to use Syracuse University as our client and we specifically researched the university’s response to the #NotAgainSU crisis that took place in 2019. We targeted students to better understand how they reacted to the school’s crisis communications efforts. This document outlines all the research methods we used and what our findings were.
  • OttoTHON
    OttoTHON (Syracuse University’s Dance Marathon) is an organization which works with Children’s Miracle Network Hospitals to put on an annual dance marathon that fundraises for the Upstate Golisano Children’s Hospital. In 2019, I was the public relations chair, in 2020-2021 I was the external communications director, and for OttoTHON 2022, I am the executive director of the organization.
  • Hill Comm.
    During the fall 2020 semester, I was a graphic designer on an account for Hill Communications, which is Syracuse University’s on-campus PR firm. I worked on the Acropolis Realty Group account and created various graphics including posts for social media and a company holiday card.

Internship Social Media

I have an internship at an influencer marketing agency called Perlu. At this internship, one of my responsibilities is managing the social media pages for the company as well as for the conference it sponsors called National Influencer Day. I am responsible for content calendars, content strategy, content creation, hashtag strategy, and social media engagement. All the content is educational graphics and videos that provide information about social media management, influencer marketing, and general social media skills.

This is an example of one of the TikToks I’ve created for Perlu’s account. Immediately after Taylor Swift’s re-release of Red, many of the songs from the album started trending on TikTok, so I went through the lyrics of every song on the album to find lines that could also be used by influencers as Instagram captions.

This is a carousel graphic post I put together for Perlu’s Instagram page explaining how influencers can use Pinterest to drive traffic to their Instagram profiles.

This is a Reel I made for the National Influencer Day Instagram profile that received 11.7k views. The post is about some of the problems currently facing people with careers as influencers.

  • WAER Membership Campaign
    During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
  • Song Analysis Podcast
    I created this podcast analyzing the song “All Too Well (10 Minute Version) (Taylor’s Version)” for a class at Syracuse University called Reading Popular Culture. I analyzed the lyrics and score of the song to understand how they conveyed different messages and themes. My thesis for this podcast was that by giving her audience a longer version of the song, Taylor Swift has created a piece of content that is even more relatable than it was before, and it ultimately helps her connect with her fans that have experienced a similar unhealthy relationship and/or breakup and help them feel less alone in such a difficult time. The new version of the song also shines light on the issue of men in Hollywood dating women significantly younger than them and how those predatory relationships take shape.
  • Best Practices Ted Talk
    A Ted Talk style video arguing that the flat organizational model is the best practice for public relations. Flat organizations allow for more direct contact with leadership, streamlines communication, and tend to have higher levels of productivity and morale. This video was created for PRL 424 (Public Relations Leadership and Management) at the S.I. NewhouseContinue reading “Best Practices Ted Talk”
  • Internship Social Media
    I have an internship at an influencer marketing agency called Perlu. At this internship, one of my responsibilities is managing the social media pages for the company as well as for the conference it sponsors called National Influencer Day. I am responsible for content calendars, content strategy, content creation, hashtag strategy, and social media engagement. All the content is educational graphics and videos that provide information about social media management, influencer marketing, and general social media skills.
  • E-Newsletter
    In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
  • OttoTHON
    OttoTHON (Syracuse University’s Dance Marathon) is an organization which works with Children’s Miracle Network Hospitals to put on an annual dance marathon that fundraises for the Upstate Golisano Children’s Hospital. In 2019, I was the public relations chair, in 2020-2021 I was the external communications director, and for OttoTHON 2022, I am the executive director of the organization.
  • Hill Comm.
    During the fall 2020 semester, I was a graphic designer on an account for Hill Communications, which is Syracuse University’s on-campus PR firm. I worked on the Acropolis Realty Group account and created various graphics including posts for social media and a company holiday card.

Social Media Release

Six Flags Darien Lake Holds Dance Marathon for Children’s Miracle Network

Updated: Oct. 15

A line of dancers at OttoTHON (Syracuse University’s Dance Marathon) on Nov. 9, 2019. Photo courtesy of OttoTHON (Syracuse University’s Dance Marathon).

News Facts

  • Six Flags Entertainment Corp. announced that it will be partnering with Children’s Miracle Network to hold a 12-hour dance marathon at Six Flags Darien Lake in Buffalo, New York, in the summer of 2020. 
  • Miracle Network Dance Marathons have historically only been held on college and high school campuses. This will be the first Dance Marathon held at an amusement park.
  • All of the money raised at this event will benefit the Upstate Golisano Children’s Hospital in Syracuse, New York. It will go towards building the Upstate Center for Special Needs, which will provide care for kids all across the Upstate New York area get the care they need. 
  • Six Flags Darien Lake will be donating money to OttoTHON (Syracuse University’s Dance Marathon) and Big Red THON (Cornell University’s Dance Marathon), both of which fundraise for Upstate Golisano Children’s Hospital. 
  • On the day of the event at Six Flags, a portion of all sales will go to Children’s Miracle Network, and the kids and families who have been treated at Upstate Golisano Children’s Hospital will receive free park admission for the day. 
  • Six Flags Darien Lake will be calling the dance marathon “Our Heroes Day,” because “the kids fighting their battles against pediatric illness are our heroes,” and Six Flags Entertainment Corp. has a partnership with DC Comics. The park is superhero themed, and the kids will be bringing the superheroes to life. 
  • Six Flags Darien Lake chose to partner with Children’s Miracle Network because it believes that every kid should have the opportunity to have fun with their families, without the worry of cost or accommodations. 
  • On the day of the event, Six Flags Darien Lake will have extra staff members at the park to make the day as memorable and safe for the kids as possible by making accommodations to make the rides and attractions accessible for each of the kids. 
Video teaser from Children’s Miracle Network’s 2016 campaign #SuperheroesForKids. Video courtesy of Children’s Miracle Network. 

Quotations

Photo courtesy of Six Flags Entertainment Corp.

“Six Flags Entertainment Corp. has always been passionate about providing a one-stop-shop location for family fun, and now that the Darien Lake park has joined the Six Flags family, we are excited to provide the same fun for the kids who are treated at Upstate Golisano Children’s Hospital. As a whole, Six Flags clearly loves our DC Comics heroes, but none of them are quite as special as the kids out there fighting the real battles every single day,” said Jim Reid-Anderson, CEO of Six Flags Entertainment Corp. 

Photo courtesy of syracuse.com

“We are so grateful for everything that Six Flags Darien Lake is doing for the kids and families at Upstate Golisano Children’s Hospital. Their generous contribution will make a huge difference in the lives of the kids, and the day of the event will be one they will never forget,” said Dr. Gregory P. Conners, the executive director of Upstate Golisano Children’s Hospital. 

Photo courtesy of OttoTHON (Syracuse University’s Dance Marathon)

“As a dance marathon director, I get to see a lot of amazing students do a lot of amazing things to help the kids at their local hospitals. To see this movement now expanding into other realms outside of college campuses is something I never expected to see, but it’s certainly amazing. Six Flags is setting an example that I hope other companies will follow in the future,” said Gaelan McCartney who is the dance marathon director for Children’s Miracle Network Hospitals. 

About

Children’s Miracle Network was founded in 1983 to raise money and awareness for the children’s hospitals that provide care for kids all over the United States and Canada. Children’s Miracle Network Hospitals provide 32 million treatments yearly, and it aims to relieve the financial burdens not covered by insurance, because the primary focus when you have a child fighting for their life should never be monetary. Miracle Network Dance Marathon is one aspect of Children’s Miracle Network’s fundraising outlets. Students across the country fundraise for their local hospitals by dancing for 12 hours and receiving donations from friends and family. 

Six Flags Entertainment Corp. is a one-stop-shop location for all things fun and entertainment. It provides a wide variety of options for kids, teens, adults and families including rides, games, music, food and attractions. 

For more information:
Mya Pfeifer
Social Media Director
mnpfeife@syr.edu
(847) 922-7541

The following information is not intended to be factual but is part of a class assignment on writing social media news releases at the S.I. Newhouse School of Public Communications, Syracuse University, October 2019. All information is intended to be sourced appropriately.

  • Case Study: World Record Egg
    Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? After breaking the world record, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It turned out that the World Record Egg was a campaign for mental health awareness.
  • WAER Membership Campaign
    During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
  • Social Media Release
    A sample social media release for a hypothetical situation where Six Flags Darien Lake holds a Dance Marathon fundraiser to raise funds for Upstate Golisano Children’s Hospital
  • News Story
    A news story about Juice Jam 2019 at Syracuse University written for educational purposes in a class at the S.I. Newhouse School of Public Communications at Syracuse University
  • Feature Story
    This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work
  • News Release
    This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer
  • Biography
    In this assignment, we were tasked with finding a headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.
  • Op-Ed
    This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits
  • E-Newsletter
    In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
  • Talking Points
    In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.

News Story

The following information is part of a class assignment at the S.I. Newhouse School of Public Communications, Syracuse University, 2019. All information is intended to be sourced appropriately.

  • Case Study: World Record Egg
    Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? After breaking the world record, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It turned out that the World Record Egg was a campaign for mental health awareness.
  • WAER Membership Campaign
    During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
  • Social Media Release
    A sample social media release for a hypothetical situation where Six Flags Darien Lake holds a Dance Marathon fundraiser to raise funds for Upstate Golisano Children’s Hospital
  • News Story
    A news story about Juice Jam 2019 at Syracuse University written for educational purposes in a class at the S.I. Newhouse School of Public Communications at Syracuse University
  • Feature Story
    This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work
  • News Release
    This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer
  • Biography
    In this assignment, we were tasked with finding a headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.
  • Op-Ed
    This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits
  • E-Newsletter
    In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
  • Talking Points
    In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.

Feature Story

This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work.

The following information is part of a class assignment at the S.I. Newhouse School of Public Communications, Syracuse University, 2019. All information is intended to be sourced appropriately.

  • Case Study: World Record Egg
    Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? After breaking the world record, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It turned out that the World Record Egg was a campaign for mental health awareness.
  • WAER Membership Campaign
    During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
  • Social Media Release
    A sample social media release for a hypothetical situation where Six Flags Darien Lake holds a Dance Marathon fundraiser to raise funds for Upstate Golisano Children’s Hospital
  • News Story
    A news story about Juice Jam 2019 at Syracuse University written for educational purposes in a class at the S.I. Newhouse School of Public Communications at Syracuse University
  • Feature Story
    This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work
  • News Release
    This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer
  • Biography
    In this assignment, we were tasked with finding a headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.
  • Op-Ed
    This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits
  • E-Newsletter
    In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
  • Talking Points
    In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.

News Release

This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer.

The following information is not intended to be factual but is part of a class assignment at the S.I. Newhouse School of Public Communications, Syracuse University, 2019. All information is intended to be sourced appropriately.

  • Case Study: World Record Egg
    Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? After breaking the world record, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It turned out that the World Record Egg was a campaign for mental health awareness.
  • WAER Membership Campaign
    During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
  • Social Media Release
    A sample social media release for a hypothetical situation where Six Flags Darien Lake holds a Dance Marathon fundraiser to raise funds for Upstate Golisano Children’s Hospital
  • News Story
    A news story about Juice Jam 2019 at Syracuse University written for educational purposes in a class at the S.I. Newhouse School of Public Communications at Syracuse University
  • Feature Story
    This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work
  • News Release
    This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer
  • Biography
    In this assignment, we were tasked with finding a headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.
  • Op-Ed
    This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits
  • E-Newsletter
    In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
  • Talking Points
    In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.

Biography

In this assignment, we were tasked with finding a royalty-free headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.

The following information is not intended to be factual but is part of a class assignment at the S.I. Newhouse School of Public Communications, Syracuse University, 2019. All information is intended to be sourced appropriately.

  • Case Study: World Record Egg
    Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? After breaking the world record, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It turned out that the World Record Egg was a campaign for mental health awareness.
  • WAER Membership Campaign
    During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
  • Social Media Release
    A sample social media release for a hypothetical situation where Six Flags Darien Lake holds a Dance Marathon fundraiser to raise funds for Upstate Golisano Children’s Hospital
  • News Story
    A news story about Juice Jam 2019 at Syracuse University written for educational purposes in a class at the S.I. Newhouse School of Public Communications at Syracuse University
  • Feature Story
    This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work
  • News Release
    This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer
  • Biography
    In this assignment, we were tasked with finding a headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.
  • Op-Ed
    This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits
  • E-Newsletter
    In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
  • Talking Points
    In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.

Op-Ed

This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits.

The following information is part of a class assignment at the S.I. Newhouse School of Public Communications, Syracuse University, 2019. All information is intended to be sourced appropriately.

  • Case Study: World Record Egg
    Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? After breaking the world record, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It turned out that the World Record Egg was a campaign for mental health awareness.
  • WAER Membership Campaign
    During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
  • Social Media Release
    A sample social media release for a hypothetical situation where Six Flags Darien Lake holds a Dance Marathon fundraiser to raise funds for Upstate Golisano Children’s Hospital
  • News Story
    A news story about Juice Jam 2019 at Syracuse University written for educational purposes in a class at the S.I. Newhouse School of Public Communications at Syracuse University
  • Feature Story
    This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work
  • News Release
    This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer
  • Biography
    In this assignment, we were tasked with finding a headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.
  • Op-Ed
    This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits
  • E-Newsletter
    In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
  • Talking Points
    In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.

E-Newsletter

In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company.

The following information is not intended to be factual but is part of a class assignment at the S.I. Newhouse School of Public Communications, Syracuse University, 2019. All information is intended to be sourced appropriately.

  • Case Study: World Record Egg
    Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? After breaking the world record, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It turned out that the World Record Egg was a campaign for mental health awareness.
  • WAER Membership Campaign
    During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
  • Social Media Release
    A sample social media release for a hypothetical situation where Six Flags Darien Lake holds a Dance Marathon fundraiser to raise funds for Upstate Golisano Children’s Hospital
  • News Story
    A news story about Juice Jam 2019 at Syracuse University written for educational purposes in a class at the S.I. Newhouse School of Public Communications at Syracuse University
  • Feature Story
    This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work
  • News Release
    This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer
  • Biography
    In this assignment, we were tasked with finding a headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.
  • Op-Ed
    This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits
  • E-Newsletter
    In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
  • Talking Points
    In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.

Talking Points

In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.

The following information is not intended to be factual but is part of a class assignment at the S.I. Newhouse School of Public Communications, Syracuse University, 2019. All information is intended to be sourced appropriately.

  • Case Study: World Record Egg
    Remember the World Record Egg back in 2019? The egg that became the most liked picture on Instagram and has held that title ever since? Did you know that breaking the record was part of a campaign? After breaking the world record, the account started posting photos of the egg starting to crack little by little. The account then announced that they would be revealing what’s inside the egg in a short clip on Hulu that was to be aired immediately following the Super Bowl. It turned out that the World Record Egg was a campaign for mental health awareness.
  • WAER Membership Campaign
    During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
  • Social Media Release
    A sample social media release for a hypothetical situation where Six Flags Darien Lake holds a Dance Marathon fundraiser to raise funds for Upstate Golisano Children’s Hospital
  • News Story
    A news story about Juice Jam 2019 at Syracuse University written for educational purposes in a class at the S.I. Newhouse School of Public Communications at Syracuse University
  • Feature Story
    This is a feature story written about Molly Coletta. Coletta was the executive director of OttoTHON (Syracuse University’s Dance Marathon) in 2019, and I got the opportunity to interview her and learn about her position and what motivates her in her work
  • News Release
    This is a news release written for a hypothetical situation where I played the role of the Public Relations Director for Six Flags Entertainment Corp. In this scenario, Six Flags was announcing that they hired a new Diversity and Inclusion Officer
  • Biography
    In this assignment, we were tasked with finding a headshot and writing body copy that could be used on a biography page of a company website. In this scenario, I wrote about a hypothetical man who works for Six Flags Entertainment Corp.
  • Op-Ed
    This is an op-ed written about Greek letter organizations on university campuses. I discussed how Greek life has gotten a bad reputation from the headline stories about the worst of the worst situations, but those are the exceptions. I argue that Greek life is not as bad as it seems and joining it actually has many benefits
  • E-Newsletter
    In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
  • Talking Points
    In this assignment, I played the role of a representative from the Onondaga Department of Parks and Recreation. I was given a scenario where there was an outbreak of monkey B virus in the Rhesus Macaque monkeys at the zoo. I put together these talking points that someone could hypothetically use in this scenario.

OttoTHON

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OttoTHON (Syracuse University’s Dance Marathon) is an organization at Syracuse University which works with Children’s Miracle Network Hospitals and Miracle Network Dance Marathon to put on an annual 12-hour dance marathon event that fundraises for the Upstate Golisano Children’s Hospital. OttoTHON also fundraises throughout the year through various activations and special events.

For the 2019 OttoTHON event, I held the public relations chair position on the executive board. My responsibilities in this position included managing OttoTHON’s social media channels, creating graphics and collaborating with the media chair on other projects. I also oversaw a small public relations committee that handled media relations and other miscellaneous tasks.

For OttoTHON’s 2021 event I was the external communications director. As a part of the team of directors, I was about of the decision to move our event from November to February, which resulted in better registration numbers, as people weren’t plagued by the stress of finals and the holidays around the same time as dance marathon.

I also oversaw a team of executive board members, facilitated all external communications efforts (including, but not limited to, social media) and acted as a liaison between Upstate Golisano Children’s Hospital, Children’s Miracle Network Hospitals and OttoTHON’s executive board to strategically plan all external communication efforts.

During my senior year, I had the opportunity to act as the Executive Director for OttoTHON 2022. I oversaw all aspects of the organization and managed a team of approximately 20 executive board members and 60 committee volunteers.

As both Executive Director and External Communications Director, I played a major role in the event planning process, making sure everything that needed to get done was done and supporting my team in any way that I could.

On this page I have included several examples of content I created for OttoTHON 2019 as well as the OttoTHON Observer newsletter put together by myself and OttoTHON’s dancer communications chair. Additionally, I have included OttoTHON’s Instagram page, which is the primary social media channel used by the organization.

Instagram Story

This is an informational story which was posted to Instagram one week before OttoTHON, which was Nov. 8, 2019. The story was posted to communicate with people participating in OttoTHON about the information they would need for the event.

Fundraising Templates

Throughout the year leading up to OttoTHON 2019, there were several times where I was tasked with creating fundraising templates that could be reposted by participants in order to help them with their fundraising goals. These are four examples from various points throughout the year.

OttoTHON Newsletter

As external communications director, I worked with the dancer communications chair, Chris Bezdedeanu, to create a monthly newsletter to go out to all OttoTHON participants. Here’s an example from October 2020.

  • WAER Membership Campaign
    During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
  • Song Analysis Podcast
    I created this podcast analyzing the song “All Too Well (10 Minute Version) (Taylor’s Version)” for a class at Syracuse University called Reading Popular Culture. I analyzed the lyrics and score of the song to understand how they conveyed different messages and themes. My thesis for this podcast was that by giving her audience a longer version of the song, Taylor Swift has created a piece of content that is even more relatable than it was before, and it ultimately helps her connect with her fans that have experienced a similar unhealthy relationship and/or breakup and help them feel less alone in such a difficult time. The new version of the song also shines light on the issue of men in Hollywood dating women significantly younger than them and how those predatory relationships take shape.
  • Best Practices Ted Talk
    A Ted Talk style video arguing that the flat organizational model is the best practice for public relations. Flat organizations allow for more direct contact with leadership, streamlines communication, and tend to have higher levels of productivity and morale. This video was created for PRL 424 (Public Relations Leadership and Management) at the S.I. NewhouseContinue reading “Best Practices Ted Talk”
  • Internship Social Media
    I have an internship at an influencer marketing agency called Perlu. At this internship, one of my responsibilities is managing the social media pages for the company as well as for the conference it sponsors called National Influencer Day. I am responsible for content calendars, content strategy, content creation, hashtag strategy, and social media engagement. All the content is educational graphics and videos that provide information about social media management, influencer marketing, and general social media skills.
  • E-Newsletter
    In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
  • OttoTHON
    OttoTHON (Syracuse University’s Dance Marathon) is an organization which works with Children’s Miracle Network Hospitals to put on an annual dance marathon that fundraises for the Upstate Golisano Children’s Hospital. In 2019, I was the public relations chair, in 2020-2021 I was the external communications director, and for OttoTHON 2022, I am the executive director of the organization.
  • Hill Comm.
    During the fall 2020 semester, I was a graphic designer on an account for Hill Communications, which is Syracuse University’s on-campus PR firm. I worked on the Acropolis Realty Group account and created various graphics including posts for social media and a company holiday card.

Hill Comm.

During the fall 2020 semester, I was a graphic designer on an account for Hill Communications, which is Syracuse University’s on-campus PR firm. I worked on the Acropolis Realty Group account and created various graphics including posts for social media and a company holiday card.

  • WAER Membership Campaign
    During the fall 2021 semester, I worked alongside three other classmates to put together a campaign planbook for WAER, which is Syracuse University’s NPR affiliate station. We were tasked with the goal of increasing memberships and converting regular members to sustained members who donate on a monthly basis. The planbook includes our research, a breakdown of our objectives, strategies, and tactics for the campaign, a budget, a GANTT chart to show the timeline of the campaign, and example deliverables that could be used by the client.
  • Song Analysis Podcast
    I created this podcast analyzing the song “All Too Well (10 Minute Version) (Taylor’s Version)” for a class at Syracuse University called Reading Popular Culture. I analyzed the lyrics and score of the song to understand how they conveyed different messages and themes. My thesis for this podcast was that by giving her audience a longer version of the song, Taylor Swift has created a piece of content that is even more relatable than it was before, and it ultimately helps her connect with her fans that have experienced a similar unhealthy relationship and/or breakup and help them feel less alone in such a difficult time. The new version of the song also shines light on the issue of men in Hollywood dating women significantly younger than them and how those predatory relationships take shape.
  • Best Practices Ted Talk
    A Ted Talk style video arguing that the flat organizational model is the best practice for public relations. Flat organizations allow for more direct contact with leadership, streamlines communication, and tend to have higher levels of productivity and morale. This video was created for PRL 424 (Public Relations Leadership and Management) at the S.I. NewhouseContinue reading “Best Practices Ted Talk”
  • Internship Social Media
    I have an internship at an influencer marketing agency called Perlu. At this internship, one of my responsibilities is managing the social media pages for the company as well as for the conference it sponsors called National Influencer Day. I am responsible for content calendars, content strategy, content creation, hashtag strategy, and social media engagement. All the content is educational graphics and videos that provide information about social media management, influencer marketing, and general social media skills.
  • E-Newsletter
    In this assignment, we were tasked with choosing a company and creating a hypothetical newsletter that could be sent to employees. It had to be designed and look like a realistic newsletter and have relevant information for the employees of the company
  • OttoTHON
    OttoTHON (Syracuse University’s Dance Marathon) is an organization which works with Children’s Miracle Network Hospitals to put on an annual dance marathon that fundraises for the Upstate Golisano Children’s Hospital. In 2019, I was the public relations chair, in 2020-2021 I was the external communications director, and for OttoTHON 2022, I am the executive director of the organization.
  • Hill Comm.
    During the fall 2020 semester, I was a graphic designer on an account for Hill Communications, which is Syracuse University’s on-campus PR firm. I worked on the Acropolis Realty Group account and created various graphics including posts for social media and a company holiday card.